A true Montreal cultural institution, Place des Arts is a unique spot where culture thrives and around which an abundance of festivals take place that contribute to Montreal’s alluring personality. ArtExpert conducted deliberations for them relative to the operation and management of their esplanade, a true beating heart in downtown Montreal. To that end, an enormous study involving comparisons with cultural locations in big cities located elsewhere in the world was undertaken by ArtExpert and allowed Place des Arts to adjust its programming offerings and its framework for hosting promoters, and in so doing ensure the profitability of the site.