Courville is a recognized expert in strategic planning in the cultural field, tourism, and events; she has worked in these sectors for more than 35 years.
She has founded two communications agencies and held various high-level positions in cultural and event organizations. For many years, she has provided strategic consulting to various cultural structures, associations, and event organizations of all types.
Courville has just joined ArtExpert, a firm with which she has been collaborating for many years, as CEO. She takes leadership of the team of experts associated with the consultancy and adds her own specific knowledge of communications, marketing, financing, and brand strategies. Her international experience and digital marketing skills will also enhance the expertise in the firm.
Courville has been an adjunct teacher at the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal and a lecturer on management of cultural organizations in the graduate diploma and master’s degree programs since 2007. She is also a guest professor for event management, marketing, and event financing at the Institut des Hautes études de Communications sociales (IHECS Academy) in Brussels and at the management school in Brussels, ICHEC, in the C-Ship cultural management program. To date, she has trained and assisted thousands of students and professionals develop their management, marketing, and private financing skills in Canada and Europe.
In the last few years, she has combined teaching with her work for various festivals and event organizations in Switzerland, France, and Belgium. She is now back in Québec and has been at the helm of ArtExpert since August 1, 2022.
Her first book, Créer des partenariats gagnants, de la commandite aux alliances stratégiques, was published by Transcontinental in August 2015.
