The project designed by ArtExpert for the Mon’s Livres team (organizer of the Wallonia Book Fair and the Love Story Fair) consists of an 8-day, customized training and support program aimed at boosting these events and ensuring their continued growth. This program was structured around four key modules: private funding, public funding, marketing and market development, as well as communication and digital transformation. The goal was to provide practical tools for structuring sponsorship, optimizing grant applications, diversifying the cultural offerings, and transforming the audience into sustainable economic value.
The added value of this approach stems directly from the collaboration and sharing of complementary expertise between Nathalie Courville and Delphine Jenart. This partnership offers a unique international and transatlantic perspective that combines Nathalie Courville’s North American experience with Delphine Jenart’s locally rooted European expertise. Together, they combine their networks, interactive educational approaches, and expertise in digital and institutional challenges to provide tailored and sustainable support to the organizing team.