{"id":6818,"date":"2020-05-24T17:56:01","date_gmt":"2020-05-24T17:56:01","guid":{"rendered":"https:\/\/art.pwm.ca\/a-targeted-and-personalized-marketing-that-influences-relevance"},"modified":"2022-11-16T19:54:27","modified_gmt":"2022-11-16T19:54:27","slug":"a-targeted-and-personalized-marketing-that-influences-relevance","status":"publish","type":"post","link":"https:\/\/artexpert.ca\/en\/a-targeted-and-personalized-marketing-that-influences-relevance","title":{"rendered":"A Targeted and Personalized Marketing that Influences Relevance"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<blockquote>\n<h4><span style=\"color: #b22222;\"><b>NEW BUSINESS PRACTICES IN CULTURE FOR AFTER THE CONTAINMENT AND BEYOND<\/b><\/span><\/h4>\n<p>Since the beginning of the pandemic, ArtExpert team has been mobilized to support cultural organizations and their managers. This newsletter aims to give a voice to cultural experts to act as a support for innovative management practices.<\/p><\/blockquote>\n<hr \/>\n<h2>A TARGETED AND PERSONALIZED MARKETING THAT INFLUENCES RELEVANCE<\/h2>\n<h3><span style=\"font-size: 12pt;\"><em><span style=\"color: #b22222;\"><b>by Nathalie Courville<\/b><\/span><\/em><\/span><\/h3>\n<div class=\"contentEditable\" style=\"text-align: center;\">\n<pre><span style=\"font-size: 14pt; font-family: 'trebuchet ms', geneva, sans-serif; color: #0000ff;\"><strong><em>BIG BROTHER IS DEAD<\/em>\r\n<em>BUT WITH THE 21ST CENTURY, BIG DATA IS BORN<\/em><\/strong><\/span><\/pre>\n<\/div>\n<ul style=\"list-style-type: square;\">\n<li>The abundance of data, when well processed, well sorted, makes it possible to communicate with finesse.<\/li>\n<li>Surgical targeting is the major marketing trend for 2020.<\/li>\n<li>Managing a community is no longer just a means of communication.<\/li>\n<li>Although social networks have allowed for a more constant dialogue between an organization and its customers, we can no longer consider the management of social networks without adding a marketing dimension.<\/li>\n<li>Many organizations are moving away from traditional media because data analysis allows for better customer knowledge.<\/li>\n<li>However, this type of marketing requires constant work to analyze its database.<br \/>\nLoyalty is built by sharing relevant content and buying gestures are induced by an organization\u2019s ongoing relationship with its customers.<\/li>\n<li>Sponsors also benefit from this approach. In all legitimate ways, they can co-create content, co-deliver messages and thus benefit from the relationship of trust established by cultural organizations.<\/li>\n<li>Knowing your customers in detail by analysing their data therefore allows for precise targeting for all stakeholders and therefor, a better long-term monetization.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #800000;\"><strong>BE READY<\/strong><\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong> \u21d2 Develop <\/strong><\/span>your database and inform your subscribers<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 Analyse<\/strong><\/span>\u00a0&#8211; your followers to know better your clients<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 Improve<\/strong><\/span>\u00a0your marketing campaigns<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 Anticipate <\/strong><\/span>a gradual rebound \u2013 consumers could be fearful<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 Build Customer Loyalty<\/strong><\/span>\u00a0&#8211; provide incentives<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 Continue<\/strong><\/span>\u00a0to tap into the Web to follow the peoples\u2019 habits<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 Organize<\/strong><\/span>\u00a0your projects&#8217; funding<\/p>\n<p style=\"padding-left: 40px;\"><strong><strong><span style=\"color: #800000;\">\u21d2 Explore <\/span><\/strong><\/strong>the virtual sharing of your content<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 N\u2019h\u00e9sitez<\/strong><\/span>\u00a0pas \u00e0 imaginer des exp\u00e9riences virtuelles pour garder\u00a0le dialogue avec vos communaut\u00e9s<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 Rethink<\/strong><\/span>\u00a0your campaign messages to reflect people\u2019s context and mindset after COVID-19<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 Keep<\/strong><\/span>\u00a0lan open dialogue with your sponsors. Imagine digital activations, transform their interactions with your customers<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u21d2 Take advantage<\/strong><\/span>\u00a0of the slowdown to review your strategies, put in place effective working tools (e.g. CRM)<\/p>\n<p style=\"padding-left: 40px; text-align: center;\"><strong><a href=\"https:\/\/music.youtube.com\/watch?v=gbSeNYzYCiA&amp;list=RDAMVMgbSeNYzYCiA\" target=\"_blank\" rel=\"noopener noreferrer\" data-cke-saved-href=\"https:\/\/music.youtube.com\/watch?v=gbSeNYzYCiA&amp;list=RDAMVMgbSeNYzYCiA\">RELAX AND STAY COOL!<\/a><\/strong><\/p>\n<blockquote>\n<p style=\"padding-left: 40px;\">31% of companies surveyed reported using data analytics to optimize the customer experience and hyperpersonalization<\/p>\n<div><a href=\"https:\/\/www.artexpert.ca\/wp-content\/uploads\/2020\/04\/un-te\u0301le\u0301phone-achat-de-spectacle-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1491\" src=\"https:\/\/www.artexpert.ca\/wp-content\/uploads\/2020\/04\/un-te\u0301le\u0301phone-achat-de-spectacle-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1704\" \/><\/a><\/div>\n<\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[74],"class_list":{"0":"post-6818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-en","8":"tag-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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